New in OpenX 2.8.0 (Apr 3, 2009)
- Easier Customization: The plugin framework allows you to customize your ad technology and build any plugin you need. You also have access to additional plugins developed by the OpenX community, OpenX and third parties.
- Revenue Maximization: The OpenX Market plugin allows you to maximize revenue by flowing your inventory directly into OpenX Market.
- eCPM Optimization: You can further maximize your advertising revenue by using an entirely new eCPM-based revenue optimization system for ad serving prioritization across your remnant CPM, CPC and CPA campaigns.
- Improved Scalability: Raw data storage has been overhauled by a re-architected distributed statistics technology (bucket logging) to provide significantly improved scalability and reduced storage requirements.
- Enhanced Usability: The first time you log in to OpenX 2.8, you’ll see significant UI improvements to make OpenX even easier to use.