WWW::Analytics::MultiTouch 0.13

WWW::Analytics::MultiTouch is a Perl module that provides reporting for multi-touch web analytics, as described at http://www.multitouchanalytics.com.

Unlike typical last-session attribution web analytics, multi-touch gives insight into all of the various marketing channels to which a visitor is exposed before finally making the decision to buy.

Multi-touch analytics uses a javascript library to send information from a web user's browser to Google Analytics for raw data collection; this module uses the Google Analytics API to collate the data and then summarises it in a spreadsheet, showing (for example):

 * Summary of marketing channels and number of transactions to which each channel had some contribution (sum of transactions > total transactions)
 * Summary of channels and fair attribution of transactions (sum of transactions = total transactions)
 * First touch, last touch, fifty-fifty first/last touch, and even attribution of transactions.
 * Overlap analysis
 * Transaction/touch distribution
 * List of each transaction and the contributing channels

SYNOPSIS

 use WWW::Analytics::MultiTouch;

 # Simple, all-in-one approach
 WWW::Analytics::MultiTouch->process(user => $username,
 pass => $password,
 id => $analytics_id,
 start_date => '2010-01-01',
 end_date => '2010-02-01',
 filename => 'report.xls');

 # Or step by step
 my $mt = WWW::Analytics::MultiTouch->new(user => $username,
 pass => $password,
 id => $analytics_id);
 $mt->get_data(start_date => '2010-01-01',
 end_date => '2010-02-01');

 $mt->summarise(window_length => 45);
 $mt->report(filename => 'report-45day.xls');
 
 $mt->summarise(window_length => 30);
 $mt->report(filename => 'report-30day.xls');


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Requirements:

· Perl